About CTAA

DO We Care? We do.

WHO Do We Care About? Those like us who feel downtrodden from time to time but who have big ideas. Being industrious has caused us to seek solutions through business. We are entrepreneurs and owners of small businesses.

We feel a calling to achieve big things, even to make a big impact. We realize we need help and the context of community is necessary to achieve big things.

What Do THEY Care About? What bothers them, pains them? What do they aspire for? 

What Do They Care DEEPLY About? It goes back to something like Maslow’s pyramid of human needs… The basic boxes may be ticked, or they may have lingering fear. What’s below the surface?

What Do We Care About? It is simpler when we identify with our market, when our cares mirror their cares.

Belonging

Empowerment

Fulfillment

Discovery? Expression?

How do our abilities MATCH our cares with theirs? We know technology and marketing.

What MESSAGE signals to them that you care and your solution gives them hope?